• Publish on 2020-04-25 14:03:16
  • Manoj Sinha


    • Basic
    • 30 Articles
Indian auto mobile market from last one decade has been one of the most rapidly growing automobile markets of the world. The demand for cars in India rose so rapidly that companies from all over the world poured in all their new products with competitive prices. From last two years, although the market is facing some slowdown, but all are optimistic that in a few months the pace will be regained and the growth level would again reach double digit figures. 
The Indian passenger vehicle market in India consists of less of Indian companies and more number of foreign companies. Among Indian companies the major players are Mahindra & Mahindra, Maruti, Tata Motors, and Hindustan Motors. Mahindra among these, is an unchallenged ruler of Utility vehicles in India. With a portfolio of around 10 vehicles, it has become synonymous to strength and power puffed vehicles in India. Some of the star sellers of this brand are Scorpio, Bolero, Quanto, XUV 500, and Rexton. Maruti Suzuki on the other hand has an expert hand in small cars. Although the company is now diversifying into other segments like SUVs and MUVs, but the name and trust that this brand has earned such a trust among Indians that four out of the top five selling cars of India are from Maruti Suzuki. Some of the most widely appreciated vehicles of this brand are Alto, Swift, Swift Dzire, A-Star, and Wagon R. Tata motors, one of the oldest car company in India,  has earned a heavy hand in commercial vehicles. Although in the passenger vehicle segment it has earned a golden level in both cars and SUV segment. The Tata car that have been embellishing the car segment of India are Indica, Indigo, and Nano. While the SUV segment has been embraced by Tata owned Jaguar and Land Rover vehicles, Safari, Xenon, Aria, Sumo, Grande, and Venture. Counting over the success, Indica has been one of the best selling cars in India till date, also the success that was registered by Safari, Sierra, and Sumo in UVs segment has been unparalleled. 
Among the foreign brands, the most appreciated ones are Japanese car makers like Honda, Nissan, and Toyota. Honda has defined the sedan segment in a new way with its best-selling cars like City, Accord, and Amaze. In the hatchback segment, Brio has given it a strong stand and the success rate has been very high. The car maker has made a late entry in the SUV segment too with CR-V that has been appreciated well across the market. Another Japanese that has been able to cope up well in India is Toyota. Some the models that have established the identity of this brand in India are Innova, Etios, Liva, Camry, Fortuner, and Altis. Nissan has been present shortly and its present profile consist of three models namely Micra, Sunny, and Evalia. Apart from these there is one more car maker from Japan’s neighboring  country South Korea that has done remarkably well in India i.e. Hyundai Motors. It entered in India with Santro that was a grand success and is now giving a tough competition to all with models like i10, i20, Eon, Accent, Verna, and Sonata. 
Apart from these sub-continental brands, there are several other international brands that have marked their presence in India in last few years. Be it the luxury car makers’ clan that consists of BMW, Audi, Mercedes-Benz, Bentley, Aston Martin, Maserati, Lamborghini, Rolls Royce, and so forth. They have been successful in finding ample number of buyers (although exclusive) in the country that is mainly known for its poverty in west. Some of these have manufacturing plants in India while some either assemble their vehicles in here or bring-in their vehicles through CBU, CKU path. Although the demand for vehicles from these makers is not that wide but they have been able to earn substantial amount of revenues from Indian market.
Short Summary – The Indian market consist of several number players in each segment. There are a few that dominate the respective segment where there are many others that have been earning good despite of being an average player. Let’s take a deeper look at them.