Leads can be very hard to find, although there isnt exactly a shortage on home buyers and sellers, most of the time these buyers choose the more flashy realtors. And with the advent of technology and other techniques to hoard leads, most of the leads go to a select few realtors who know the tricks of the trade.
One of the effective tricks these days that makes use of modern technology are private radio transmitters that are installed inside the houses to be sold. This technology has come to be called talking houses, and it makes use of a private radio transmitter that broadcasts a short recording talking about a few of the features of the house. The best part is, these transmitters can be bought over the counter at your local computer or radio store.
The recording gives interested people the chance to sort of preview the home before even calling you, and if theyre interested enough, theyll be able to contact you, provided of course that you recorded your contact details along with the recording for the house.
Technology has indeed helped, but what really sells these houses is what you input into the transmitter. Most transmitters have built-in memories that record a few voice minutes and simply repeat it over and over.
For the precious few minutes that your clients will spend in front of the house tuned into your frequency, youll need to have said enough to make them interested, yet kept some to make them call you.
The marketing all boils down to you, if you simply put every single detail into the recording, the buyers wont have a reason to call you, and you wont get customers unless they really already intend to buy it. Youd want to be able to convince leads to buy the house. If they already know all the details then you wont have your chance to convince them.
Give out a few of the benefits, not the features, so that theyll see the best in the house. Give them a reason, a desire to buy the house. But dont enlist all the benefits, keep some for yourself so theyll have to call you. If you enlist all the benefits, be vague with some, so then theyll be compelled to call you and be convinced by you. After that, you wont have to do much, and youve already got your lead. |
